UNITING YOUR PEOPLE, YOUR BUSINESS AND YOUR ENVIRONMENT WITH ONE CLEAR VISION.
EXPLORE THE INTERSECTION OF BUSINESS NEEDS AND SPATIAL THINKING.
Workplace strategy is the intentional alignment of your people, your business goals and your real estate environment. It’s a rigorous, insight-driven process that ensures your workplace is actively supporting your organizational operations – not simply containing them.
Our team of strategists and designers will help you explore how your culture and vision for the future can shape the physical spaces you use. We will guide your team through structured conversations to identify organizational priorities and deliver data-driven recommendations that shape your process from day one.
We equip you with the clarity to make decisions based on metrics, born out of engagement and fueled by real business needs. We ensure that what’s built reflects what matters to you.
ASK THE RIGHT QUESTIONS AT EVERY PHASE.
If you’re planning a major change to your workplace, you’re already managing risk – whether you’ve explicitly defined it or not. Every decision about your space carries impact to cost, culture, productivity and performance. Without a clear strategy, your thinking can quickly become reactive and your solutions short-lived or costly.
Our workplace strategy process puts structure in place before momentum builds. We give you and your stakeholders the clarity to move forward with confidence. You’ll avoid the wasted time and frustration that often come out of vague goals and misaligned feedback from your team.
By investing in strategy up front, you can reduce rick across every project stage. You’ll craft a unified narrative and help employees better understand the direction of change ahead. Your design and delivery partners will operate from a shared understanding and work together towards success. And leadership will better appreciate the impact of workspace against the organization’s broader priorities.
Strategic efforts support your whole business at the project level and beyond.
STRATEGY DELIVERS CLARITY.
Some clients come to us with a specific, practical question: “We have 50 people. How much space do we need?” Others are grappling with something broader: leadership teams who can’t agree, uncertainty about the future of work, or a desire to include employee perspectives before making big changes.
These are exactly the kinds of challenges workplace strategy is designed to resolve. You might be:
• Unsure how much space to lease or retain
• Navigating a lack of alignment between decision-makers
• Struggling to connect leadership vision with employee expectations
• Looking to model multiple real estate scenarios before committing
• Seeking clarity before budgeting for a major redesign or relocation
You don’t need every answer up front. What you need is a process that helps you define the right questions and move toward answers with confidence. Our role is to listen, translate, and build a strategy around your business needs – even the ones you haven’t fully articulated yet.
Workplace strategy is especially valuable when decisions are complex, urgent, or politically sensitive. It’s a structured, thoughtful way to move from conversation to action.
STRUCTURE SHAPED BY YOUR REALITY.
When you engage Formcraft for workplace strategy, you enter a clear, structured process designed to flex around your goals, timing and internal dynamics. While no two engagements are identical, every strategy phase follows a framework proven to bring clarity and forward motion.
Every step of our process is designed to adapt, but never drift. You’ll know what’s happening, why it matters, and what’s coming next.
Insight captured.
Strategy made tangible.
Testimonials
Holman Global Headquarters
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OBSERVATIONS AND METRICS INFORM
OUR APPROACH.
Our strategic recommendations are grounded in data. Engagement allows us to gather the information shaping our approach to your solutions. Here’s how we do it:
At each stage, we focus on relevance and a partnership mindset to strategy. We are here to help you make better decisions about your workspace.
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REAL RESULTS
FROM OUR CLIENTS
Holman, a global automotive services organization, approached Formcraft as they began to re-evaluate a major investment in their New Jersey campus: more than half a million square feet of owned space, with long-term significance for the business.
An internal executive team, a dedicated project group, and key stakeholders from across departments were brought together from the beginning. They needed alignment. They needed expert guidance. And they needed a strategy robust enough to stand up to both internal discussion and external investment.
We facilitated a multi-tiered strategy engagement, from leadership strategy workshops and employee feedback to cross-functional interviews and scenario development. At the heart of this work was a values-mapping exercise: an explicit effort to tie planning decisions to Holman’s business priorities and culture.
The result was a planning framework that supported a $52M investment. Holman’s leadership was equipped with the insight and internal alignment required to move forward confidently. Their communications team could speak to the thinking behind every decision. And their employees had a transparent view of how change was being approached.
Internally, our design teams reported measurable advantages. Decisions moved faster. Revisions were reduced. And the strategy documentation remained a reference point throughout design and delivery.
For Holman, strategy brought momentum, buy-in, and a shared sense of purpose. The lessons from this engagement now continue to inform their next phase of development.
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Why Choose Our
Blended Approach?
STRONG GROUNDWORK. SWIFT DESIGN.
One of the most overlooked benefits of workplace strategy is how much it streamlines design. When goals, feedback, functional needs, and leadership priorities are established early, the design process moves faster and more responsively.
Clients who engage in workplace strategy often tell us the difference is night and day. Designers don’t rely on assumptions. Internal conversations become easier. And teams feel more confident making decisions because those choices reflect agreed-upon priorities. Here’s how strategy directly supports design velocity:
Teams who commit to strategy early typically experience smoother internal approvals, increased agility in project timelines, and better relationships across functions. Instead of debating every design decision, the organization has a shared understanding of what success looks like.
Few outcomes are as valuable as the alignment achieved through workplace strategy. It strengthens every stage that follows.
THE SCIENCE OF
STORYTELLING
MOVE FORWARD WITH PURPOSE AND DIRECTION.
Every engagement begins with a conversation. Whether you’re early in your planning or already facing key decisions, we’re here to help you explore what workplace strategy could look like for your organization.
In a 30–45 minute discovery session, you’ll speak directly with one of our workplace strategists. We’ll listen, ask questions, and begin mapping out where we might be able to support. You’ll walk away with a clearer view of:
There’s no commitment required. This is simply a chance to think through your current situation with an expert who can bring structure and perspective to the discussion.
